W Austin breaks out the old school jams in the Living Room to introduce autumn cocktail menu

There is nothing like the warm hiss and pop of vinyl  just before the song starts to put you in a nostalgic mood to hear some of your favorite tunes. The W Hotel Austin is busting open its album vault to spin new and old songs in the Living Room lounge with Spin/Spun, a weekly jam happening every Tuesday night. Tonight, Tuesday, October 23 at 7:00 kicks off the first set with the introduction of the fall cocktail menu.

The W’s top mixer, er libationist, Joyce Garrison says, “The fall menu is a fusion of cocktails that we are really passionate about. I wanted to feature fresh, seasonal ingredients combined with unexpected flavors that would allow guests to try new drinks and still come back for their favorites.”

Some of the cocktails the cocktails available in the W Hotel Living Room include:

  • bluegrass: Dripping Springs vodka, blueberry, mint, lime
  • new york, I love you: Maker’s Mark bourbon, cinnamon, Noilly Prat sweet vermouth
  • tailgate: Deep Eddy vodka, egg whites, blood orange bitters, Paula’s Texas Orange
  • r & r: Cruzan Aged Rum infused with Rooibos tea, peppadew, pineapple
  • brothers quarrel: Buffalo Trace whiskey, St Germain elderflower liquor, Canton ginger liquor, Laphroaig 10yr scotch, burnt lemon
  • last word: Tanqurey gin, green chartreuse, Luxardo marachino liquor, lime juice
  • midnight in valencia: Cinco vodka, Patron coco, ancho chili, orange

Your job will be to pair the perfect cocktail with your favorite tunes from the Pixies, Smashing Pumpkins, BB King, or The Black Keys.

What are you drinking?

How to Make a Great Cocktail: Go to TRACE

Recently I’ve figured out the secret to excellent cocktails. Get the hell out of the house and go to a bar that specializes in craft cocktails. Let’s face it, I’m not a trained bartender, I don’t keep a lot of fresh squeezed juices in the house and I don’t have all of the specialty ingredients. Why screw up perfectly good liquor by mixing it incorrectly?

There are several really good cocktail bars in Austin so you won’t go thirsty. In fact in the just released Austin Chronicle 2011 Restaurant Poll, they chose not to pick a winner for the “Best New Craft Cocktail” saying, “The great news is, there’s so many we couldn’t list them. Austin is emerging as a cocktail capitol.”  One bar to include at the top of your list is TRACE Restaurant, one of three bars at the W Hotel Austin.

I had a chat with Joe Thompson, Libationist at TRACE to find out what he thinks makes a great cocktail. Like many bartenders, he happened into the business as a way to pay the bills while he pursued his career as an actor and a musician. He’s been doing this for last 10 years in Pittsburg, New York City and now in Austin. He fell in love with it, one thing led to another and he’s now a professional bartender. Along the way he studied cocktail technique, history and mixology to master the craft (yes he’s still playing music around town, has a couple albums out and is working on a film score).

The TRACE cocktail list has a mix of classic in pre-prohibition cocktails like the Manhattan and the Old Fashioned and specialty drinks like the Bluegrass Martini. The cocktail program was designed to have a Texas flare with big bold flavors. The top selling is drink is the Jalapeño Cucumber Lemonade, a fresh and spicy drink that goes down like a wickedly clever double entendre.

Some things need to be truly Texan and fit the trends in Austin. Joe created a drink with Crown Royal and Dr. Pepper reduction and Texas grapefruit rind called the Lone Star Classic. Texas is the largest consumer of Crown Royal and Austin is the biggest market and Dr. Pepper was born in nearby Waco. Joe has been creating drink recipes for five years and he says this is the best he has ever done. It’s sweet as candy and packs a punch.

Over the past year Joe has updated the menu for seasonality and for evolving drinking trends.  He is rolling out a new list this week with nine new cocktails. He says he is excited to introduce adventurous, fun, classics and amazing libations like the Ginger Lemon Smash and the Fever Dream, a mescal cocktail with pomegranate and absinthe. Really cool take on the Negroni with mandarin vodka and Champagne called the Happen Stance. I’ll be back to try out a few. 

Like with the farm to market movement in food, people expect local flare and high quality ingredients. Joe loves tending bar and gets a ton of satisfaction from mixing in a busy bar with five people waiting on the same drink because they are blown away by it and know it’s worth the wait for an intricately made drink. People expect fresh ingredients like lemon and lime juice, because fresh tastes good. Several bars that pay attention to quality cocktails, like TRACE, use Kold Draft ice, which are dense cubes that get a drink really cold and don’t water it down. It’s the little things that add up.

It’s not just the ingredients, but also how a drink is mixed that makes a great cocktail. Joe showed me the difference between shaking a cocktail and stirring them. Shaking introduces air, which “wakes it up.” It’s a good thing to shake cocktails that have citrus or other juices. If it’s a Margarita, follow André 3000’s instructions. Cocktails that are mostly straight spirits like a Martini, Old Fashioned or Manhattan should be stirred. Stirring produces a heavy, silky, sexy texture to the cocktail. It turns out that old James Bond request for his Martini to be “Shaken, not stirred” is a load of crap. Here is Joe in action demonstrating the right way to mix a classic Manhattan.


I couldn’t help but compare the shaken Manhattan with the stirred Manhattan. Here’s what I thought of them.

Look Shaken – The martini glass is masked in frothy cloud of ice chips that obscure the view of the drink.Stirred – The glass shimmed with amber elegance like a royal cousin of cherry cola.  
Smell Shaken – Have you ever smelled a snowball? The shaken version was sort of like that with all that ice obscuring the scent   Stirred – Ah, bliss. A full nose of aromatic cinnamon, oak and lemon heralded love at first sniff.
Taste Shaken – After slurping through the sheen of slush, the first taste was the sweetness of vermouth mingling with a hint of citrus and a nice backbone of toasty bourbon.Stirred – What a huge difference.  The stirred version was more balanced with charred oak, spice, hint of caramel and a silky, rich, luxurious texture.
Price $12


Whether you’re a local or visiting Austin, I encourage you to drop in to luxuriate with an exquisitely made craft cocktail. The bars in the W Hotel in Austin attract a good mix of local regulars. Based on receipts, Joe guestimates the bars attract 70% locals and 30% hotel guests. An added bonus is the top notch people watching. On a typical Saturday night there are about 1,000 well-dressed people in the three-bar sprawling setting. See you there.

What are you drinking?