Just in time for Texas Independence Day, my birthday and SXSW, Real Ale Brewing Company, will unveil a completely new look for its logo, packaging, and website. After 19 years of brewing craft beer and selling it in somewhat miss-matched bottles and cans, the brewery has made the bold move to update its image while retaining elements of the brand’s heritage. Starting the first week in march, new bottles, cans tap handles and swag will start hitting stores, bars and restaurants all over Texas.
The new packaging ties the entire family of beers together with a consistent look, unlike the disparate designs currently available. At a party thrown to unveil the shiny new persona to industry types and press, Tim Schwartz and Erik Ogershok, were clearly pleased with the new design. With big grins they talked about plans to introduce the shiny new labels with the same tasty beers.
Ogershok says they have some new stuff up their sleeves with three heavyweight beers coming in April in 22 ounce bombers. Real Heavy Scotch Ale, Red King Imperial Red Ale and Commissar Russian Imperial Stout will move off the Seasonal and Special release list to become year-round brews. In addition, new seasonal beers will hit the shelves in the fall.
The new logo includes a stylized image of hops borrowed from the original logo, the sprocket from Firemans #4, and the characters “TX 96”which is a reference to the company’s Texas roots and the year it was founded, 1996. The new brand was designed by Butler Bros, a creative communication company based in Austin.
Real Ale is on heavy rotation in my beer fridge and I’m glad they are sticking with the same brewing philosophy. .I’m a fan of its new brand identity. The swag they handed out at the party looks pretty damn good. What do you think?