The venerable Paramount Theatre in downtown Austin will light its new blade sign today to celebrate its 100th anniversary. The new 50 foot tall sign is an exact replica of the original one that was removed in the 1960s.
In honor of the sign lighting, The Townsend, located at 718 Congress Avenue, which is located directly across the street in the glow of the Theatre marquee, has created the Blade Reviver #2 cocktail. The drink is served with a short fact sheet detailing the 100 year history of the Paramount Theatre in honor of this historic event.
The Townsend is hosting a private event after the relighting tonight, Wednesday, September 23. The Blade Reviver #2 will be served at the bar and available nightly (open 4:00 p.m. to 2 a.m.) through Sunday the 27th.
Blade Reviver #2
- Tito’s Vodka
- Combier Pamplemousse liqueur
- lime juice
- Salers Gentiane Aperitif liqueur
“The Blade Reviver #2 is refreshing, but with an spicy earthiness and an old-world funk that I think really beautifully connects this drink to a mythical Austin of generations past,” says Justin Elliott, food and beverage wrangler, The Townsend
The Paramount will be celebrating with multiple parties tonight with prime views of the relighting ceremony, including a street party on Congress Avenue in front of the Theatre. After the vertical sign and the glowing flame is relit, the party will continue inside the Paramount with a special Patty Griffin CD release show. Tickets to the celebration are available at www.austintheatre.org.