Jameson partners with Movember for men’s health

God love the Irish. God love their whiskey.

Jameson Black Barrel supports Movember
Jameson Black Barrel supports Movember

 

Jameson Black Barrel Irish Whiskey is an official partner of Movember again this year to help raise awareness for men’s health. Movember is the movement where dudes around the world grow a mustache in the month of November to raise money for health issues like prostate and testicular cancer and mental health. Yep, it can be a pretty ugly time with millions of guys sprouting porn staches, but its an incredibly important cause to help change the face of men’s health.

Jameson will donate $100 to the Movember Foundation, up to  $100,000, for every person who joins the Jameson Black Barrel Network from now through the end of Novmember 2015.

To get guys to join, Jameson sent out fancy pants shaving kits with top quality lotions and potions from Baxter of California, and is sponsoring free clean-ups every Tuesday at barbershops in New York, LA and Chicago.

In Austin, Jameson Irish Whiskey is co-hosting a Movember Shave Off  event at Whisler’s on Thursday, Oct. 29 from 6 to 10 p.m. The shave off features the “Jameson Barbershop” upstairs in Mezcalaría Tobalá, along with a special Jameson cocktail menu. There will be special Movember drinks including a Black Barrel Old Fashioned, Jameson Buck, Jameson Caskmates on the rocks and the Black Barrel on the rocks. No cover charge.

Get involved by donating money, growing a stache and drinking along with Jameson.

Jameson Black Barrel Old Fashioned

  • 2 parts Jameson Black Barrel Irish Whiskey
  • 3/4 part Benedictine
  • 2 dashes of Angostura Bitters
  • 2 dashes orange bitters

Combine ingredients in a mixing glass, add ice and stir. Strain into an ice-filled rocks glass and garnish with an orange slice.

Disclosure: Jameson sent a bottle of Black Barrel and sweet-ass shaving supplies at no charge. 

What are you drinking? 

Published by

Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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