The Townsend salutes the Paramount Theatre with special cocktail

The venerable Paramount Theatre  in downtown Austin will light its new blade sign today to celebrate its 100th anniversary. The new 50 foot tall sign is an exact replica of the original one that was removed in the 1960s.

Photo courtesy of the Paramount Facebook page
Photo courtesy of the Paramount Facebook page

 

In honor of the sign lighting, The Townsend, located at 718 Congress Avenue, which is located directly across the street in the glow of the Theatre marquee, has created the Blade Reviver #2 cocktail. The drink is served with a short fact sheet detailing the 100 year history of the Paramount Theatre in honor of this historic event.

The Townsend is hosting a private event after the relighting tonight, Wednesday, September 23. The Blade Reviver #2 will be served at the bar and available nightly (open 4:00 p.m. to 2 a.m.) through Sunday the 27th.

The Blade Reviver courtesy of The Townsend
The Blade Reviver #2 courtesy of The Townsend

 

 

Blade Reviver #2

  • Tito’s Vodka
  • Combier Pamplemousse liqueur
  • lime juice
  • Salers Gentiane Aperitif liqueur
  • Underberg

“The Blade Reviver #2 is refreshing, but with an spicy earthiness and an old-world funk that I think really beautifully connects this drink to a mythical Austin of generations past,” says Justin Elliott, food and beverage wrangler, The Townsend

The Paramount will be celebrating with multiple parties tonight with prime views of the relighting ceremony, including a street party on Congress Avenue in front of the Theatre. After the vertical sign and the glowing flame is relit, the party will continue inside the Paramount with a special Patty Griffin CD release show. Tickets to the celebration are available at www.austintheatre.org.

What are you drinking? 

 

 

Published by

Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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