New Wine Guide for the Emoji Generation from Wine Folly

Your wine decoder ring is here. Wine Folly, the highly visual and informative blog that regularly decrypts the complex world of wine with easy to understand infographics, has just released its first book, Wine Folly: The Essential Guide to Wine.

Wine Folly the Essential Guide to Wine
Wine Folly the Essential Guide to Wine


Wine is awesome. I can’t imagine enjoying a great meal without a delicious glass of wine to make it even better.

But let’s face it; wine can be confusing. I mean, come on, there are more than 10,000 varieties of wine grapes in the world, not to mention thousands and thousands of wineries. To make things even more confusing, most of those wineries label their products in some foreign language. You almost have to be a scholar to figure out which wine to buy.

Cute but not Cutesy

Authors and designers, Madeline Puckette and Justin Hammack, set out to arm wine drinkers with an easy to use reference to demystify wine. The 230+ page Wine Folly: The Essential Guide to Wine is loaded with infographics, wine maps and detailed profiles of 55 different wines to simplify the wine selection process.

It’s organized in three main sections of Wine Fundamentals, Styles of Wine and Wine Regions. The information is presented in super easy to understand, bite-sized pieces with useful charts, and images. Despite simplifying the information, it is far from simplistic.

Ms. Puckette is whip smart and knows her stuff. She has worked at some of the country’s top wine restaurants such as Restaurant RN74, is a Certified Sommelier and has been recognized as the 2013 Wine Blogger of the Year by the International Wine and Spirits Competition. She uses her wine knowledge and graphic design talent along with Hammack’s keen eye to create a book that is sure to help you feel like a wine expert without ever putting down your glass.



Get the Wine Folly book

It sells for $25 in paperback and digital editions (everything but kindle) at places like, Barnes & Noble, Powell’s Books and Nook.

wine glass emoji

Disclosure: I was provided a copy of the book for review at no charge

What are you drinking? 


Published by

Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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