What to drink during Running of the Bulls: Avignonesi Desiderio

Avignonesi Desiderio Cortona DOC Merlot 2011
Avignonesi Desiderio Cortona DOC Merlot 2011

Reading Hemingway always makes me want to drink. Every time Jake Barnes takes a long tug off of a wine skin during the Festival of San Fermín in Pamplona while watching the Running of the Bulls in The Sun Also Rises, I want to join him in some purposeless debauchery.

This year, the annual Running of the Bulls happens July 6th through 14th at the San Fermín festival, sparking a week-long celebration in Spain and with people like me around the world who want to party vicariously. You don’t have to be a Hemingway fan to have a deep affinity for tradition that honors a mix of beast-inspired panic and the adrenaline rush that comes with it. There is nothing better than a bottle of Spanish wine to celebrate the impudent gamblers who thumb their noses at certain death at the tip of the horn of a massive mound of sweaty bull flesh.

Well, unless you can find a fantastic bottle of wine adorned with a big white bull.  In that case, a fitting wine to drink during the Running of the Bulls is actually an Italian.

A wine that fits the bill is Avignonesi Desiderio, a brooding blend of 85 percent Merlot and Cabernet Sauvignon from the La Selva estate of Cortona DOC in Tuscany. The label of one of Avignonesi’s most prized wines depicts the beautiful Chianina bull, named Desiderio, of Tuscany. His reputation brought wealth to the small farm of La Capezzine, which became one of Avignonesi’s main vineyards.

This wine smells like courage. It’s bold with fat black and blue berries lashed with leathery straps. It tastes like victory. Brazen black cherries, plum and dusty mint and eucalyptus leaves wave a deep garnet flag in front of that bull. It’s strong and fleet enough to stay one step ahead and carefree enough to dodge any arrogant horn or hoof. Aged 16 months in French oak barrels, this wine is the blood of Desiderio, giving all who drink it, his powerful character.

Grab a bottle at your favorite wine shop for about $60 and celebrate this summer’s Running of the Bulls with the wild abandon of Hemingway’s lost generation.

Disclosure: I was provided a sample of Avignonesi Desiderio for review at no charge.

What are you drinking?

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Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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