There’s a giant Hendrick’s Gin cucumber flying over Austin

Hendrick's Gin Flying CucumberIt’s a bird. It’s a plane. It’s a flying cucumber! That’s right, Hendrick’s Gin has created Hendrick’s Air, a gigantic billboard in the sky. The 130-foot-long, 44-foot-tall blimp nicknamed the Flying Cucumber is visiting Austin this weekend.

The Hendrick’s Flying Cucumber first set sail on April 13 in Los Angeles and will visit San Francisco, Austin, Dallas, South Florida, New Jersey, New York, Philadelphia, Boston, Ann Arbor, Indianapolis and Chicago during its journey. In Austin, the blimp will fly over Levitation Festival, Zilker Park and South Congress. It’s the first booze blimp to grace the skies of Austin.

“Our giant flying cucumber will pay homage to the distinguishing ingredient that makes our gin special. We want to remind our loyalists that Hendrick’s Gin & Tonic deserves the finest cucumber garnish, every time. We hope that this journey will enlighten our imbibers as to the important role the cucumber plays in the Hendrick’s world,” said brand ambassador, Jim Ryan, at Austin-Bergstrom International Airport where the blimp is tethered.

Whether you cast a jaded eye on the massive cucumber or see it as an omen that you must immediately have a cocktail, you have an opportunity to take a flight on the blimp.

“We are able to take a select group of people to ride with us in the Hendricks Flying Cucumber,” says Ryan. “These fellow ‘unusualists’ include loyal drinkers from the industry trade, press, and of course, our fans. Anyone can enter [for] a chance ride in the Flying Cucumber through social media by snapping a photo of it as it soars over Austin and post[ing] it onto Twitter or Instagram using #HendricksGin, #FLYINGCUCUMBER and #CucumberChallenge.”

The dirigible will fly over Austin “slow and low” at a sub-1000-foot cruising altitude from May 8-10. Hendrick’s recommends gathering at one of its viewing spots during the weekend to catch sight of the Flying Cucumber:

  • Friday, May 8, 6-8 pm at Maggie Mae’s
  • Saturday, May 9, 4:30-6:30 pm at Olive and June
  • Sunday, May 10, 7:30-10 pm at the W Hotel, Bar 96 and Bungalow

Only two to three people can ride at one time in the tiny capsule, so you may be lucky to catch a ride. The weather also may play a nasty role in grounding its flight. As of filing time for this story, Hendrick’s was unable to get its cucumber up for the press.

Well, as Mr. Hendricks, er Hendrix said, “Actin’ funny, but I don’t know why. Excuse me while I kiss the sky.”

This story was originally published on CultureMap.

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Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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