Do you want to go to the grocery store to have a couple beers? Not too long ago that would have been an absurd question. Lately a few stores around Austin have added beer taps to let customers enjoy a pint whether they are buying groceries or not. Whole Foods Markets, which has beer taps in its downtown, Arbor Trails and Bee Caves stores, is opening a new location at the Domain on Wednesday, January 15, 2014, that will have 45 beer taps in its Draft Shack. That’s great news for beer lovers in Austin.
Austin’s fifth Whole Foods Market store will be its second largest in the area with 63,000 square feet and will of course carry the fat selection of natural, organic and locally sourced eats that we’ve come to expect. Like each Whole Foods store, the new location at the Domain will have a unique feel with art pieces by Judy Paul, a cool moss and steel wall installation above the escalator by Articulture, re-purposed wheel barrows hanging above the produce department and neon art in beer ally made by Austin Ion Art.
The artistic touches give it a cozy feel worthy of lingering a bit longer. The draw to linger is enhanced immensely with the Draft Shack, the store’s indoor oyster bar with 45 beers and four wines on tap as well as chargrilled oysters, gumbo and BBQ shrimp. The bar is located adjacent to the wine section. Both the beer and wine selections will rotate regularly with unique selections from new distributors.
Having a big selection of beer on tap gives Whole Foods the ability to sell us local brews that aren’t currently bottled to be available on the store shelves. The taps in Draft Shack will feature local beers from brewers like Austin Beerworks and wine from Duchman Winery. It will also have Abita Root Beer, house-made cold brewed coffee and hard cider from Austin Eastciders.
The Draft Shack isn’t the only place in the new store to chill with a draft beer. In front of the store, the Public Domain has outdoor seating, playground equipment for the rug rats, fire pits and a bad-ass recycled freight train shipping container that has been converted into an outdoor beer and bratwurst bar with four beers and root beer on tap. Dogs are welcome and even invited to “Yappy Hours.” The Public Domain will also have space for live music. Not bad for a grocery store.
If you prefer to take your beer home, the Domain store will have 80 feet of beer in coolers. The beer aisle will have a four foot section that features 100 point rated beers. It will also have a selection of gluten free beers and ciders.
Krystal Angelo, the draft beer buyer for Whole Foods Market Domain and Jake Maddux, aka @BeerEvangelist, will host a Google + Hops Hangout on Tuesday, January 14, from noon to noon:30 to talk all things craft beer. This is a great chance to plan out your first beer adventure at the new Domain store.
All of those excellent beverages call for a nosh. Prepared foods will be plentiful in the Domain store. The bakery will have bread from Easy Tiger, fresh tortillas made in-store, a cookie of the, and made in-store bagels and bialys. The seafood department will also roll out do-it-yourself sushi and sashimi. My tour guide, Rachel is a huge fan of the Texas Ramen spot that will make Ramen with a Texas BBQ. There will be plenty of good chow on the hot bars and salad bars.
The store opening celebrations will start with a bread breaking ceremony (a Whole Foods Market version of ribbon cutting) at 7:30 a.m. and the official opening at 8 a.m. The first 500 shoppers in the store will receive a new Austin shopping bags filled with goodies. I wonder if it will include a local beer?