Texas Craft Brewers Festival taps booming beer market

“This has never been seen before in Texas,” mused Tim Schwartz, president of the  Texas Craft Brewers Guild and owner/brewer at Real Ale Brewing Company, as he looked around at the 39 Texas craft brewers and a growing crowd of thirsty people at the 2013 Texas Craft Brewers Festival, held at Fiesta Gardens in Austin on September 28. He was referring not only to the growth or the Festival, with 13 new breweries participating this year — up from 28 in 2012 and 18 in 2011 — but also to the vibrant development of the industry.

“We’ve more than doubled the number of brewers coming to this festival in the past few years,” said Schwartz. “That’s because there are a lot of new breweries opening up around the state. There are more breweries in Texas now than there ever have been. The increase in the number of people who drink craft beer has been fueling that growth. We see it at Real Ale. We’ve grown by 30 percent this year and will be producing more than 50,000 barrels.”

Schwartz has data from a recent study by the Texas Craft Brewers Guild to back up his enthusiasm. According to the study, Texas craft brewers produced 42 percent more beer in 2012 than in 2011.  From the looks of the expected sellout crowd of 6,000 at the Texas Craft Brewers Festival, there are enough eager beer drinkers in the state to gulp down all of that brew.

More than 130 local beers were on tap at the festival. Intrepid beer fans sought out the breweries that were new to this year’s festival, including Armadillo Ale Works, Branchline Brewing, Brigadoon Brewery, Buffalo Bayou Brewing, Cedar Creek Brewery, Community Beer, Cycler’s Brewing, Infamous Brewing,  Karbach Brewing, Lone Pint Brewery and Stones Craft Brewing. Clay Wicker, brewer and owner of Cycler’s Brewing, hopes to take advantage of cyclists’ proclivity to down a few pints after a hot ride with his cleverly named beers.

Returning breweries brought special and seasonal beers that aren’t readily found in bars, restaurants and retail shops.Independence Brewing Co. broke out a Muggles Double Cask dry hopped with Galaxy, Live Oak Brewing Co. introduced its Smoaktoberfest, Austin Beerworks tapped its Einhorn, Hops & Grain poured its Greenhouse Baltic Porter and the always inventive Jester King Brewery dazzled with Atrial Rubicide. The biggest crowds queued up for the special tappings that happened throughout the day.

With a mind-numbing variety of beer styles — from Czech, to Belgian, to German, to Texan — there were too many fan favorites to crown one king. A few that garnered audible oohs and aahs were Adelbert’s Brewery Barrel Aged Dancin’ Monks,No Label Brewing Black Wit-O, Pedernales Brewing Lobo Oktoberfest and (512) Brewing Company Whiskey Barrel Double Pecan Porter.

Despite the oppressive humidity early in the day and the sudden downpour in the afternoon, the crowds were in good spirits, luxuriating in barrel after barrel of locally made craft brew. It’s a good time to be a Texan beer lover.

 

 

This story was first published on CultureMap.

Disclosure: I was provided a media pass to attend the Festival free of charge. 

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Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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