The good folks at Deep Eddy Vodka blitzed SXSW parties with their new concoctions, Deep Eddy Ruby Red Vodka. It was raising rosy cheeks and cheerful grins all over Austin with its fresh kick. Their latest flavored vodka was all the buzz.
Lucky for me, I came home after a night of sipping Ruby Red at South By parties to find two liter bottles of the glorious elixir had been dropped off at my house by a sweet Deep Eddy employee (no, not one of their hot Bettys). Perfect timing! Beautiful Wife and I were headed out of town for a little spring break getaway on a quite Texas lake. We couldn’t ask for a better companion to take along.
Deep Eddy Ruby Red is made with the same vodka distilled 10 times in a state of the art column still in north Austin. They then blend in real grapefruit juice to give it a tart zip, a slight sweetness, a thick, silky texture and an alluring pink color. It smells just like a freshly cut grapefruit. Well, a grapefruit that’s been drinkin’. The juice drops the alcohol down to 70 proof, but it still warms you up goin’ down if you sip it straight.
One look at the label, and its clear how this bottle needs to be treated. That sassy pin-up girl dipping her toe in the water with the phrase “Dive in” floating over her head says it all for me. Beautiful Wife and I hauled the bottle to the dock on the lake to do as we were told.
If you are a purist, you can make your own version of a Vodka Greyhound just by pouring Deep Eddy Rub Red on ice. We went for an adaptation of the classic cocktail, Lace Panties, by pouring half a glass of Ruby Red over a few hunks of ice and topping it with a quarter measure of Topo Chico Agua Mineral. We forgot to bring a lime with us, so we garnished it with a gentle Texas breeze and a satisfied smile.
If you are the cocktail type, try Ruby Red in a Grapefruit Gimlet.
- 1/4 cup Deep Eddy Ruby Red Vodka
- 1/4 cup Deep Eddy straight vodka
- 1/4 cup fresh lime juice
- 2 tablespoons Simple Syrup
- Ice cubes
- 2 lime slices
Place first four ingredients in cocktail shaker; fill with ice. Cover and shake the hell out of it for a bit. Strain into two Martini glasses and garnish with lime slices.
Deep Eddy Ruby Red Vodka will hit store shelves on April 1, 2013. You can find it in any of the fine restaurants, bars and stores that sell the other Deep Eddy products.
What are you waiting for? Dive in!
Deep Eddy Vodka provided samples of this product at no cost with no expectation for a story.