Liberty Tavern reopens with fresh Austin vibe and focus on Texas-made brews and cocktails

I recently wrote about the newly renovated Liberty Tavern for Austin Man magazine. Today I published a follow-up Q&A with the Liberty Tavern general manager, Michael Creecy, on CultureMap Austin. I guess I can’t get enough local craft beer. 

lot of people complain about the “Dallasification” of Austin. Oh how people go on about big oil moneyed, overly made up, aesthetically-challenged Dallasites (or is it Dallasonians?) crossing the border into our city with the reprehensible intent to plow through our “weird.” One only has to go to the Domain to understand just how insidious this threat is to our way of life.

When will it stop? The Hilton Austin just brought in a new general manager from Dallas to run its recently renovated Liberty Tavern. But wait: Dallas transplant Michael Creecy is bringing an Austin focus to a previously non-descript restaurant that was mostly just a breakfast buffet place. Now that’s a twist.

The Liberty Tavern reopened its doors this month with the newly added Austin vibe, which includes a new bar with a menu of seven Austin craft brews out of the 12 beers on tap and 20 bottles. CultureMap had a beer with Creecy to get a feel for the reborn Liberty Tavern, learn what Creecy brings to the table and hear what guests can expect from the new menu.

CultureMap: What brings you to Austin and the Liberty Tavern?

Michael Creecy: I left banking several years ago for a more exciting and dynamic career in restaurants. I love the fast pace and dealing with new customers all the time. I worked at the stylish Neighborhood Services in Dallas under Nick Badovinus, who was nominated for the Outstanding Restaurateur James Beard Foundation Award. He was a great mentor and taught me a lot about having an attention to detail. Every picture must be straight and not a crumb on the floor.

I had a great four-year run with Nick, and then we decided to relocate to Austin because we wanted to raise our son here. The timing was right for Liberty Tavern, and the owners and I met just before the remodeling started. The renovation brings a great new atmosphere with the Texas beer theme, but the bar is still evolving to meet my high standards.

CM: What’s new at the Liberty Tavern?   

MC: The first thing that’s new is the bar. Although it was called “Tavern” before, it didn’t have a bar. We know that people who come to Austin want an authentic taste of what the town has to offer, so we have introduced a menu focused on Austin and Texas-made beer, cocktail and bar food.

We have a great bar menu with our Beer Dinner, a roast pork shank served with cheese spaetzle and a flight of Austin beers, as well as Texas inspired dishes like our seafood ceviche made with Tito’s Handmade Vodka. We also have installed three long communal table and 14 high-definition TVs. The vibe is younger and more exciting, particularly with the focus on beer. Our evening crowd has really picked up.

CM: What local beers are you serving?

MC: We have one draft beer tower that is completely dedicated to Texas craft brews like (512) Brewing Pecan Porter, Austin Beerworks Pearl Snap, Real Ale Fireman’s 4, Thirsty Planet Buckethead and Austin Amber, Stash IPA and Saison from Independence Brewery. We also have Hops and Grain Pale Dog in cans, Rahr & Sons Ugly Pug by the bottle and Jester King Noble King and Drink’in the Sunbelt in the 750ml bottles.

The reception for local craft beer has been really good in the past couple of weeks since we reopened. Our guests have loved our emphasis on local beer, have explored a wide selection of beers and have delved into the exotic bottle selection. In fact Austin Beerworks Pearl Snap has been a best seller beating both the traditional big sellers, Bud Light and Blue Moon sales.

CM: What are you most excited about with the newly refurbished Liberty Tavern?

MC: I’m most excited to bring new attention to service to the Hilton Austin; I’m bringing my experience in four-star dining service to the Liberty Tavern. Our staff will pay a lot of attention to aspects of refined service to make sure customers have a good experience.

I’m also excited about introducing new creative ideas from the stand-alone restaurant world, such as unique signature cocktails that change to meet the fast moving desires of guests. I experienced the craft cocktail explosion in Dallas and have a passion for making excellent drinks with Texas spirits.

At the Liberty Tavern, our cocktail menu features Texas spirits like Dulce Vida Tequila, Rebecca’s Creek Whiskey, Tito’s Handmade Vodka and Treaty Oak Rum. We also have a selection of 15 Scotches and 10 small batch bourbons. We plan to refresh the cocktail list seasonally month to match the weather. As soon as we get the first cold snap, we’ll introduce heartier cocktails and heavier beers like stouts.

Liberty Tavern is located in the Hilton Austin downtown on 500 East Fourth St. in between Red River and Neches Streets. The tavern is open from 6:00 a.m. to 1:00 a.m. daily with a special reverse happy hour from 9:00 p.m. to 11:00 p.m. featuring $2 off Texas specialty cocktails and beers. Reservations are available by phone (512) 682-BREW (2739), or through Opentable.com.

What are you drinking?

 

Published by

Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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