Fall Creek Vineyard Bets Big on Texas Wine

 “This isn’t an easy business. It takes a tremendous amount of work and skill. Its’ also a big gamble.”
Ed Auler’s words bounced around in my head. I had just driven about two hours from Austin to visit with him at his winery, Fall Creek Vineyards. On the way I’d passed dry river beds, scorched fields and groves and groves of sun-seared trees dying by the dozens; all victims of the most severe single-year drought in Texas history and the hottest summer ever recorded in the United States. “It’s also a big gamble.” The weather this year makes me wonder why anyone would gamble with producing wine in Texas.
Ed Auler, founder, Fall Creek Vineyards

 If it weren’t for Ed Auler, perhaps no one would bother trying to make wine here. He’s one of the Texas wine industry pioneers that paved the way.

In the early 1970s the Auler family had been in cattle ranching for five generations. At the time the cattle business was going south. Ed thought about growing pecans and peaches as an alternative. Then the crazy notion of growing grapes to produce wine came up. He didn’t know much about wine, but his wife, Susan, who knew a little more encouraged him to take a trip to Europe to learn more about wine. Once in Europe they realized there were a lot of similarities with various wine regions and the growing conditions in Texas.

When they returned, Ed and Susan planted an experimental vineyard to test it. It worked well, so they doubled down and bought more land on the north west shore of Lake Buchanan where the prevailing breeze cools the air quickly at night. Grapes love hot days and cool nights. The sandstone and limestone rich soil in the area is transported from the High Plains of Texas by the Colorado River and is reminiscent of the premier soils in wine regions in Europe. It was a good location to gamble on making wine.  

They planted the vineyards in 1975 and opened the winery in 1979. It was only the second winery in Texas closely following Llano Estacado Winery which opened in 1978. The early days were challenging with trial-and-error in the vineyard. The Aulers experimented with grapes looking for the varietals that thrived. At one point they grew 25 varietals on the property. It was lonely in the early days without a community of wine makers to turn to for advice. It was a big gamble. 

In 1990 Mother Nature had a Royal Flush and blew a catastrophic freeze into the Fall Creek vineyards. The only thing that survived was the Chenin Blanc vines. The Aulers weren’t about to give up. They replanted the vineyards with new trellising and other varietals. Not long after, they were dealt another blow when Pierce’s Disease sucked the life out of the vines. This set-back triggered Fall Creek to source grapes from other suppliers while they replanted the vineyard. Rather than betting everything on their own grapes a third time, they put a program together that spread the chips to other vineyards around the state to minimize risk.

Now Fall Creek vineyards are planted with Black Spanish Lenoir, a neutral blending grape, and they buy grapes on long-term contract such as Chenin Blanc from Mesa Vineyards in Pecos County and Tempranillo from Salt Lick Vineyard south west of Austin.

Ed and Susan Auler learned about wine in Europe and acquired a European taste for wine. The climate at Fall Creek is like Rioja in Spain. The climate at Fall Creek is like Southern France. It is also like Mendoza in Argentina, yet its own region with a style all its own. They employed Burgundian wine-making techniques in pursuit of the European taste profile. To further hone their technique, they called on renowned winemaker André Tchelistcheff as a wine consultant. Tchelistcheff is credited with creating a Napa style for Cabernet while working at Beaulieu Vineyards (BV) and he brought some of that “new world” flair to Fall Creek. The Fall Creek wines respond well to new world technology such as cold fermentation and precision processes.

One of Tchelistcheff’s influences is his encouragement of the Bordeaux blend, Meritus. He tasted the wine and really liked it. Tchelistcheff encouraged the Aulers to set aside Cabernet Sauvignon, Merlot and Bordeaux varieties and give them white kid glove treatment to make a special wine. Don’t let the grapes get too hot. Don’t let the skins stay on too long. Age the wine in oak barrels and leave it alone. This is the advice Fall Creek has followed since the 1980s. Meritus is only made in the years that it works out well. Fall Creek won’t bottle it unless very pleased and feel it’s worth it. “This is Texas. Texas weather can be our best friend or our worst enemy. Some years we can make Meritus, some years we can’t.”

 Making high-end wine satisfies part of the market, but there is also significant demand for every-day drinkers. To quench that thirst, Fall Creek makes a fruit forward Merlot and Granite Reserve Cabernet, both easy drinking red wines at affordable prices. They also introduced two value lines: Twin Springs Winery and Mission San Antonio de Valero. The Twin Springs Sweet Red, Sweet White, Sweet Blush and the off-dry Merlot-based, Ed’s Smooth Red, all sell very well.  

The gamble on Texas wine has paid off. In the beginning Fall Creek produced 250 cases. They planned to be a 25,000 case winery someday.  Now they are making 55,000 cases a year and splitting at the seams. They installed a new bottling line new can handle 2000 cases a day and have even more expansion plans.

The Aulers will sell their line of sweet wines out of state. The acceptance of the Twin Springs and Mission San Antonio de Valero second lines will determine how big they grow.

Ed Auler poured a line-up of wines for me to try and lovingly described each one.

2010 Vintage Chardonnay Texas

Fall Creek treats its Chardonnay to cold fermentation and retain the character of the fruit. It sees a little time in oak to round it out, without over powering the fruit and goes through partial malolactic fermentation for a richer texture. This crisp and refreshing wine would pair well with anything from deli sandwiches to grilled sea bass.  

Look Light golden with good clarity.
Smell The Chardonnay has tropical scents of pineapple and honey.  
Taste This is a light style Chard with fresh honeydew, green apple and citrus flavors. It has a nice balance of fruit and acidity with a smooth mouthfeel. The clean finish is neither buttery, nor over-oaked.   
Price $12

 

2010 Fall Creek Vineyards Chenin Blanc, Texas

It turns out Ed doesn’t personally care for dry Chenin Blanc, but the University of Texas asked if he would produce experimental grapes. He agreed to grow Chenin Blanc. To achieve a hint of sweetness, fermentation is stopped leaving 2 percent residual sugar. It is then fine filtered and gets a kiss of oak. This is a “perfect wine for people that like to talk dry and drink sweet.” It pairs well with spicy food like Thai and Cajun cuisine.

Look The sunny flaxen wine has good viscosity and clings to the glass.
Smell The Fall Creek Chenin Blanc has a playful nose of cotton candy, honey suckle and toast.
Taste Fruity pear and nectarine flambé greet the palate, followed by toasted marshmallow on the finish. It goes down smooth.
Price
$8
 
Ed’s Smooth Red
Here is a wine for people who don’t take wine too seriously. It’s fun and easy drinking. Its best served slightly chilled, but not as cold as you might pour white wine. It’s a fine accompaniment to Texas BBQ and Tex-Mex food.
  

Look An inviting ruby red glimmering in the glass.
Smell A burst of berry scents greet the sniffer with a touch of oakiness.
Taste Ed is slightly sweet and tastes like a smoky blueberry tart.
Price $10

 

2009 Fall Creek Vineyards Tempranillo, “Salt Lick Vineyards” Texas Hill Country

The grapes for the Fall Creek Tempranillo are grown by Scott Roberts at the Salt Lick Vineyard in Driftwood, Texas. The climate is similar to Rioja, Spain and the grapes are doing very well in Texas. The production is limited, so this wine is only available in the tasting room and in a few select restaurants in Austin. Jansen Roberts said it perfectly – “Perfect wine for people that want more body than a Pinot Noir and less than a Cabernet.” 

Look Bright garnet with a deep red center like a king’s velvet robe.
Smell It has a rich fragrance of smoked plum and raspberry.
Taste The Fall Creek Tempranillo is lush with cherry, blackberry and nutmeg with a long finish. Delicious. I was impressed with this wine and wanted more. Fortunately Ed sent me home with the rest of the bottle to share with Beautiful Wife.
Price
$30 available in tasting room in very limited quantities
 
2006 Meritus
The crown jewel of the Fall Creek line-up is made from 74 percent Cabernet Sauvignon, 25 percent Merlot and 1 percent Syrah. The award winning wine can stare down the thickest Texas steak with grace and finesse. 

 

Look The Meritus is brick red with burnt sienna in the glass.
Smell The nose is full of sweet black cherry, vanilla, rhubarb and oak.
Taste This is a big wine with cassis, blackberry, tobacco and chocolate. It has a good balance of tannins and a long oaky finish. It has the underpinnings of traditional Bordeaux with a little new world punch.
Price
$40
 

The wines are getting national attention and the business is doing well, but is it worth the gamble? Ed Auler reports that making wine in Texas is very satisfying. “This is not a widget. It’s something you put yourself in and put your signature on. It’s a combination of working with mind and hands like being a plumber, electrician, chemist, physicist, accountant, PR, and lawyer at the same time. The moments that bring satisfaction are when I know people enjoy my wine.”

 That sounds like a winning bet.

 Fall Creek Vineyards provided samples of the wines for review.  In addition, Fall Creek was a sponsor of my 2011 Mellow Yellow Benefit with proceeds supporting the Lance Armstrong Foundation to continue its fight against cancer.

This article also appears on CultureMap Austin.

 

Published by

Matt McGinnis

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for What Are You Drinking?. He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers. His writing has been recognized as a Top 10 Food Blog by the Austin Chronicle in 2013 and 2014, with a 2011 Texas Social Media Award from the Austin American-Statesman.

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